Strategic Marketing: Concepts and Cases
This textbook is a digital download, so you can use it on a plane.
This textbook is a digital download, so you can use it on a plane.
A nice touch in this textbook is the list of key people and their contributions.
A nice touch in this textbook is the online access code included with purchase.
You will find that this textbook has a clear focus on the most important topics.
What stands out about this textbook is the use of real-world scenarios in problems.