The Channel Advantage : Going to Market with Multiple Sales Channels (1999)

You will find that this textbook has a detailed index that saves you time.

The Channel Advantage, The: Going to market with multiple sales channels to …

A nice touch in this textbook is the chapter-opening vignettes that hook your interest.

The Channel Advantage, The: Going to market with multiple sales channels to…

A nice touch in this textbook is the bookmark ribbon sewn into the spine.

The Channel Advantage, The: Going to market with multiple sales channels to …

This textbook is a bit heavy but worth it for the amount of content inside.

The Channel Advantage: Going to market with multiple sales channels to reach…

What stands out about this textbook is the number of illustrations and diagrams.

The Channel Advantage, The: Going to market with multiple sales channels to …

What stands out about this textbook is the number of illustrations and diagrams.

The Channel Advantage: Going to market with multiple sales channels to reach…

You will find that this textbook is packed with examples that clarify tough ideas.

The Channel Advantage, The: Going to market with multiple sales channels to …

This textbook is in great condition, with no writing or highlighting inside.

The Channel Advantage

A nice touch in this textbook is the index of terms with page numbers.